Why does art matter?

It might seem like a silly question, but it's really not. For many the idea that art is able to have a significant impact on a person's sense of wellness and well-being, and that, that in turn impacts their productivity, ability to heal, ability to release tension and anxiety, and their ability to redirect negative thoughts to positive thoughts, can seem abstract and intangible. But the amazing thing, and ongoing research in this area continues to demonstrate and prove this, is that the impact is very real. To the point that it's measurable. 

Cool, huh?

As far as the 'why' though, it's all about spaces and people, and the building of bridges between them through evidence-driven experiential art design.

We spend the majority of our lives working, playing, studying, healing, exploring, resting, and moving through shared spaces.Spaces that we instinctively look to for information about where we are, what we're supposed to be doing there, and what we should think and how we should feel. This is what allows us to consciously and sub-consciously connect with the spaces that we inhabit and with the other people who share those spaces with us. It is through these connections that we shape our behavior. This is a product of our humanity.

Art matters because art helps to influence and shape those connections.How? Art is created by human beings for other human beings. The artist relies on our shared humanity to grant us the ability to respond emotionally, mentally, and even physically to their art. These responses make us feel; these feelings infuse our perception of the space we're in. These feelings and perceptions are then made tangible in our behavior and actions.

Ultimately, we are driven to connect with our spaces, and art is how we connect. Art is how we build bridges between ourselves and our spaces in order to create truly human-centric experiences.